If you turned in your letters last week, the letters have now been mailed out, and your visitors should have received their invitations to attend our event.  It’s time: start making your phone calls to them, following up with the letter you sent them, and invite them to our meeting.  Here’s a suggested script as to how your phone call should go:

I’m a member of BNI. BNI is the world’s largest referral organization. We are interviewing for a ______________ to pass referrals to. I sent you a letter in the last week or so inviting you to attend our meeting.  Are you looking for more business?

(YES) Great! Can I reserve a place for at our meeting on Wednesday, October 11, from 7:00am until 8:30am, at the Rochester Community House, 816 Ludlow Ave, in Rochester?

(NO) I understand. However, we are interviewing for a _____________ to pass referrals to. Can you suggest another ______________ that needs more business?

It’s simple, quick, easy, and highly important to follow up with your visitors via phone to confirm their attendance.  Once you have someone confirmed to come, let us know at the meeting!